Kid's Reuse Program

Savers & Value Village were searching for a way to educate kids and their parents about the importance of recycling and shopping thrift – and how much their actions will play a part in conserving our planet’s limited resources. They requested a mascot and design for their first ever Kids Reuse Program. The program included a coloring book full of fun activities, recycling facts and a coupon for the kids to receive a free toy in-store for donating. The campaign launched Earth Month. It not only succeeded in teaching kids about reuse in a fun and playful way, but also built donor loyalty.
 

ROLES: Concept to Completion  |  Mascot & Character Development  |  Art Direction
Collaborators: Savers Marketing & Susan Tanabe